General Electric recognised that if managers were going to help their teams realise their potential then simple, effective, in-the-moment feedback focusing on behaviour was important. Their feedback model is about looking forward and thinking about what can be done differently to get improved results rather than looking backwards.
GE’s approach provides “insights” on what behaviour a colleague might “continue” and what behaviour a colleague might “consider” changing.
For example, a team member is working cross-functionally with a colleague. Your insight might be that they continue the number of 1:1 meetings they have with this colleague as the meeting rhythm is working well and consider listening more and advising less in each of these meetings in order to become more effective when influencing the colleague.
By helping your team fulfill their potential by providing simple, regular feedback, they may even be brave enough to provide you with feedback so that you realise your potential!