Case Study:
Tangerine
- Difficult Conversations
- Feedback
- Influencing
- Insights
- Listening
The Challenge
Tangerine, an award-winning creative communications agency based in Manchester, wanted to invest in team collaboration as part of its AGM and the launch of a five-year strategy centred on “Making a Difference.”
With around 100 employees working across Creative, Insights, Client Services and support functions, Tangerine was looking for a practical, energising way to build shared understanding, improve cross-functional communication, and embed its values into everyday behaviours.
The agency asked Juicing The Lemon to deliver a series of workshops introducing Insights Discovery® to new team members, alongside a refresher session for those already familiar with the model.
Our Approach
Juicing The Lemon ran five tailored sessions at Tangerine’s AGM: four introductory Insights Discovery® workshops and one refresher session. Each workshop was closely aligned with Tangerine’s cultural aspirations and vision for the future.
We designed the sessions to bring their values to life through the lens of the four colour energies. Using team wheels, tailored exercises, and live roleplay (with actor and facilitator Clare portraying typical agency characters), we explored real-life tensions — from tight turnaround times to virtual meetings, creative ideation to client expectations.
The Results
Across five workshops delivered to 100 team members at Tangerine’s AGM, 97% of participants said they would recommend the sessions. The workshops gave the team a shared language for understanding how they work best, and how to collaborate more effectively across different styles.
The groups explored what energises them, what can cause friction, and how to flex their approach in fast-paced, high-pressure environments. Those returning to Insights Discovery® had the chance to reflect on how their preferences had evolved — and how the learning could support them in this next phase of growth.
The sessions landed with energy, honesty, and humour. Most importantly, they left teams with renewed clarity around communication, connection, and how to make a difference — together.
